Bolton Clarke Aged Care - Rebrand
Summary
Over a concentrated four-month timeframe, our team successfully delivered a large-scale signage upgrade for Bolton Clarke, a leading provider in the aged care and healthcare sectors. This ambitious project spanned multiple sites and involved the design, production, and installation of more than 2,000 signs — all delivered on time, within budget, and with zero defects. By leveraging our in-house capabilities, meticulous planning, and precise execution, we achieved a consistent, high-quality brand rollout that enhanced site functionality and created a unified visual identity across all locations.
Location
Victoria, NSW, South Australia
Completion Year
2025
Client
RSL Care
Sign Count
2000+
Project Overview
We started with detailed planning and site surveys, working closely with Bolton Clarke to understand their brand, compliance needs, and functional goals. This ensured each sign supported their identity and helped with visibility, accessibility, and wayfinding.
Compliance and Approvals
With strict safety and compliance rules in aged care and healthcare, our team secured all necessary permits and approvals for smooth, safe access to every site.
Installation and Site Management
We carefully coordinated installation to minimise disruption to residents and staff. The work included removing old signs, restoring surfaces, and fitting new custom signs like site IDs, parking, wayfinding, room numbering, reception branding, and large outdoor billboards. Each sign’s unique needs were expertly managed by our skilled team.
Outcome
The project delivered a unified, improved signage system across all sites. Bolton Clarke now has clearer navigation, stronger brand presence, and a better experience for residents and visitors. This project highlights our ability to handle complex, multi-site work on time without sacrificing quality or safety.
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"Insigns recently completed a large-scale signage refresh across 37 of our Bolton Clarke aged care centres in Victoria and New South Wales. From initial planning through to final installation, the team worked collaboratively with our Head Office and onsite staff to ensure a smooth and efficient rollout of the complete signage scope. The project was well-coordinated, delivered on schedule, and the end result is cohesive signage that reflects our brand and enhances the experience for residents, visitors, and staff. We’re very pleased with the outcome delivered by Insigns and look forward to working with them in the future."
Declan Sheeran BSc (Hons)
Signage Project Manger - Bolton Clarke